How the Apple iOS 14 Release May Affect Your Ads and Reporting

Apple will require that apps in the App Store that engage in what Apple defines as “tracking” to show a prompt to iOS 14 users, in accordance with their App Tracking Transparency framework. Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people, opt-out of tracking on iOS 14 devices, ads personalization and performance reporting will be limited for both app and web conversion events. In response to these changes, we will also start processing pixel conversion events from iOS 14 devices and later using Aggregated Event Measurement. This will support your efforts to preserve user privacy and help you run effective campaigns.

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